lydia k. smith
Smith showed early signs of entrepreneurial prowess as a teen when she put her graphic design skills to use; in 2002 at just 16 years of age, she graced the pages of Essence magazine to help promote her greeting card company, Kibibi Stationeries. In the twenty years since, Smith has carefully built her career around the guiding principles of empowerment and enablement. Having worked with the likes of the New York City Department of Education (NYCDOE), Black Women’s Lives Matter, and the social work agency Consultation Treatment Services, among others, Smith has developed fully-integrated solutions that result in robust engagement and incredible brand awareness. According to Dr. Asya Johnson, a NYC DOE Principal, “The support we’ve received has been priceless. Our engagement has skyrocketed and we can’t thank her enough!” By teaching organizations how to execute an intentional content strategy, roll out effective social media campaigns across all platforms, and maintain a consistent brand identity, Smith’s unique approach ensures that companies are equipped to support their ongoing marketing and engagement efforts.
A native daughter of Jamaica, Smith is a first-generation New Yorker who holds a BA in Professional Studies from the SUNY Empire State College. Easily found at a local coffee shop browsing Pinterest boards, she currently resides in New York City.
Lydia Smith is a social media and creative strategist who has quickly established herself as a leading authority on content curation, visibility, and engagement. A trusted partner with a proven track record through her eponymous firm, Lydia K. Smith Consulting, Smith’s avant-garde approach ensures everyday professionals are able to create branding tools and assets that will stand the test of time.
Currently, Smith serves as the Founder and CEO of Lydia K. Smith Consulting. Birthed during the Pandemic, the consulting company focuses primarily on building cohesive brand strategies and establishing compelling social media platforms for various organizations. In addition she also serves as the COO of Elle Rouge, an MWB/E certified full-service event production company that specializes in delivering a gold-standard experience from inception through execution.